FOR IMMEDIATE RELEASE 

May 7, 2007 

The Green Robin Launches New E-Commerce Web Site Featuring Healthy Organic Home Products 

Asheville, North Carolina-In the Organic Trade Association’s (OTA) 2006 Manufacturer Survey the OTA reported that consumer sales of non-food organic products increased by 32.5% in 2005 to reach a total of $744 million.  Approximately 38% of these non-food sales ($282 million) were organic personal care products.  Organic household products and cleaners generated $19 million, a growth of 29%.  Organic fiber for linens and clothing totaled $160 million for growth of 44%.  The OTA predicts this trend will continue well into the future and as part of this trend The Green Robin, an Asheville based online retailer of organic household products, has launched a new e-commerce web site: http://www.TheGreenRobin.com.  The new web site features luxury organic products for bed, bath, body, baby and home.            

Owned by Robin Payne, www.TheGreenRobin.com specializes in helping consumers who want alternatives to traditional home, personal care and child care products.  Payne’s focus on providing access to organic, fair trade distributors of these products is both personal and professional. “I decided to build TheGreenRobin.com site to offer individuals and families healthy alternatives to everyday products so they can create greener homes and living spaces,” states Payne. “As a mother, I believe we should use quality organic products whenever possible not only for the health of our families but of the environment. The things we surround ourselves with should be created with the most minimal impact on the planet as well as on those who produce them for us,” Payne continues.            

TheGreenRobin.com online store provides web site customers with a state of the art product search and a shopping bag feature to make purchases simple and easy. Repeat visitors can set up a password protected account to make check out even faster and gift certificates can be bought and emailed from the web site. The user-friendly design allows consumers to browse through various options for luxury cotton bedding, including organic cotton towels, sheets and pillows.  Nontoxic skin care, natural hair care and organic baby care products are also available.  Web site visitors will find well-known, organic, bed, bath and body brand names such as Coyuchi, John Masters Organics and High Desert Naturals.            

Customers interested in receiving more information about organic home and personal care products, fair trade or sweat shop free shopping are encouraged to sign up for the Green Robin newsletter online or visit The Robin’s Nest blog for organic news and green living tips.  For more information on healthy home products or natural baby products visit http://www.TheGreenRobin.com or contact owner Robin Payne at info@TheGreenRobin.com. 

Fair trade, sustainable, organic – these terms can often be confusing. Here’s a quick review and why The Green Robin believes in these principles so strongly.

Fair Trade is a system of exchange that honors producers, communities, consumers and the environment. It is a model for the global economy rooted in people-to-people connections, justice and sustainability.

Sustainability is an attempt to provide the best outcomes for the human and natural environments both now and into the indefinite future. Sustainability relates to the continuity of economic, social, institutional and environmental aspects of human society, as well as the non-human environment. 

Organic is a form of agriculture which avoids or largely excludes the use of synthetic fertilizers and pesticides. The role of organic agriculture is to sustain and enhance the health of ecosystems and organisms from the smallest in the soil to human beings. 

The Green Robin values these principles and carefully selects goods produced by companies who uphold them. These companies realize the importance of paying a fair wage to workers and a fair price for goods. These companies work with farmer-owned cooperatives which empower individuals in the global economy and create a sustainable future for everyone. These companies also understand that when production has a minimal impact on the environment, everyone wins.